Social Media Manager (SMM)

The Astana International Financial Centre Authority is seeking a creative, proactive, and results-oriented Social Media Manager (SMM) to strengthen its digital presence and engagement across key social media platforms. The successful candidate will be responsible for developing and implementing data-driven social media strategies, creating compelling multilingual content, managing social media campaigns, and enhancing AIFC's reputation and visibility among local and international audiences.

• Develop and implement AIFC’s social media strategy in line with corporate communications, public relations, and business objectives.
• Manage and grow AIFC’s presence across social media platforms, including Instagram, Telegram, LinkedIn, and other relevant channels.
• Create, curate, and publish engaging multilingual content, including text, graphics, videos, and other digital formats, while maintaining editorial calendars and content plans.
• Coordinate content production with internal stakeholders, designers, videographers, copywriters, and external service providers.
• Ensure all content complies with AIFC’s brand guidelines, communication standards, and tone of voice.
• Plan, execute, and optimize paid social media campaigns, including audience targeting, budget management, and performance tracking.
• Monitor social media performance, prepare reports, provide actionable insights, and identify opportunities to improve audience engagement and brand awareness.
• Conduct market research, competitor analysis, and trend monitoring to identify new content formats, digital tools, and platform features.
• Provide social media coverage of AIFC events, campaigns, announcements, and strategic initiatives, including live coverage when required.
• Monitor reputational risks, address sensitive issues appropriately, and ensure compliance with internal policies and applicable regulations.
• Support other communications and digital initiatives as assigned by the Department Director or Line Manager.

Requirements

• Bachelor’s degree in Media, Journalism, Digital Media, Communications, Fine Arts, Marketing, or a related field; Master’s degree is an advantage.
• Minimum 3-5 years of experience in social media management, digital communications, content production, creative agencies, media organizations, or related fields.
• Proven experience in content creation, social media management, digital marketing, and campaign execution.
• Strong storytelling, copywriting, creative thinking, and audience engagement skills.
• Experience managing social media platforms, paid advertising campaigns, and performance analytics.
• Proficiency in Microsoft Office 365 and working knowledge of graphic design, content creation, and social media management tools.
• Ability to analyze performance data and translate insights into effective content and campaign strategies.
• Excellent communication, presentation, stakeholder management, and relationship-building skills.
• Strong organizational, project management, and multitasking abilities, with the capability to work independently in a fast-paced environment.
• Professional certifications or training in SMM, Digital Marketing, Personal Branding, Content Creation, Mobilography, or related disciplines are an advantage.
• Fluency in Kazakh, Russian, and English is required; knowledge of an additional foreign language (e.g., Mandarin, Spanish, French) will be considered an asset.

The Astana International Financial Centre (AIFC)  is a unique centre on the economic map of the world, combining the best experience and the most modern capabilities of advanced financial centers from New York and London to Dubai, Hong Kong and Singapore.

The AIFC’s mission is to contribute to the sustainable economic development of Kazakhstan and the region, by fostering innovation financial solutions and services by establishing an environment that delivers fair and transparent financial and capital markets, in which individuals and institutions act with integrity.

The vision of the AIFC is to become the leading international financial centre in Central Asia, the Caucasus, the Eurasia Economic Union, Western China, Mongolia, and Eastern Europe. Our vision is therefore to become a full service centre with advanced settlement and payment systems, have deep and liquid markets, and where legal and regulatory frameworks are adequate to safeguard the integrity of principal-agent relationships and supervisory functions.

We are the first in the region to offer businesses a comprehensive legal regime for attracting, implementing and protecting investments based on the most business friendly AIFC Law based on the principles, norms and precedents of the law of England and Wales and/or standards of the world's leading financial centres.

Combining the strategic and support functions of the AIFC, the AIFC Authority (AFCA) is responsible for enhancing its services, facilitating opportunities to position its community and further support their growth potential.

Join AIFCA, where innovation, diversity, and financial excellence come together. Be a part of our mission to shape the future of finance in Central Asia and Eurasia.

Your career growth and contribution are waiting at AIFCA!