Senior Portfolio & Activation Manager

Описание вакансии

компания "марс"

develop and align with key stakeholders bars category strategy in central eurasia, focusing on growth opportunities to drive penetration. design and execute bars activities calendar (portfolio innovation pipeline; media framework for paid, earned, shared, and owned media; local amplification program) that will help deliver business kpis. connect the bats strategy with key business processes via s&op.

what will be your key responsibilities?

brand management:

• strategy ownership: lead development of bars strategy & deployment in central eurasia unit.
• portfolio management: lead creation and implementation of portfolio innovation pipeline in line with the s&op+ cycle according to the stages process.
• pricing strategy: oversee and recommend the bars portfolio pricing strategy in partnership with the strategic revenue team.
• market analysis: identify & capture market, competitors, and consumer insights that provide the foundation for marketing strategy.
• cross-regional exposure: get and incorporate learnings from other markets. create networking with other markets in order to share ideas and implement activities where applicable.
• brand & engagement capabilities: ensure translation of brand toolkit into marketing activations that tell a consistent, engaging brand story and build distinctive brand assets.
• category-first mindset: co-lead bars category reviews in central eurasia together with category teams.
• budget control: control media budget spent according to roi guidance and key brand priorities.
• continuous learning: ensure the excellence of brand activity execution via effective cross-functional cooperation. evaluate the results of activities, codify and leverage learnings, and prepare post-launch reviews.

media:

• media mix: co-lead media strategy development and plans for bars to maximize reach, increase roi on media spend, and ensure an effective and efficient media mix.
• media framework: develop and implement marketing campaign as per brand calendar based on paid, earned, shared, and owned media framework.
• localization & amplification: identify, analyze and create local amplification strategy in line with target audience local insight and brand platform.

what are we looking for?

• degree in economics/ marketing;
• russian/english at an advanced level;
• expert user of ms office;
• continuous data experience (i.e., nielsen, gfk, ipsos);
• 5 years of experience in fmcg brand marketing;
• analytical skills and demonstrated ability to create a narrative from analysis/insights;
• solid experience in portfolio management.

what can you expect from mars?

• work with diverse and talented associates, all guided by the five principles;
• join a purpose driven company, where we’re striving to build the world we want tomorrow, today;
• a strong focus on learning and development support from day one, including access to our in-house mars university;
• an industry competitive salary and benefits package, including company bonus.

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