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Growth Manager
Описание вакансии
GSM Kazakhstan is a member of Green and Smart Mobility (GSM), a pioneering technology-driven transportation company committed to promoting sustainable mobility solutions. As part of a rapidly growing international ecosystem, GSM Kazakhstan delivers customer-centric transportation services, leveraging innovative technologies to enhance service quality and operational excellence.
Role:
Growth manager leads GSM’s local market expansion by driving growth for both customers (riders) and supply (drivers). The role blends brand strategy, performance marketing, CRM, and on-ground growth execution to establish GSM as the most trusted and sustainable mobility platform in local market.
Key Responsibilities:
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Lead growth strategy and execution for local market across both riders (demand) and drivers (supply).
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Drive user acquisition, activation, and retention through data-driven campaigns and experiments.
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Oversee driver recruitment and engagement marketing, ensuring strong onboarding and retention.
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Develop and localize brand positioning and communications that build trust and differentiation.
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Manage multi-channel performance marketing and optimize CAC–LTV efficiency.
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Build and lead a high-performing local growth team and manage budgets effectively.
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Collaborate cross-functionally with Operations, Product, and Global Growth to align priorities and scale impact.
Qualifications & Experience:
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At least 8 years of experience in growth, marketing, or user acquisition roles; at least 3 years in leadership.
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Proven success in scaling two-sided platforms (ride-hailing, delivery, marketplace, or fintech).
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Strong command of digital growth tools, analytics platforms, and funnel optimization.
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Track record of market launch or rapid scale-up in local market preferred.
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Excellent English and local language communication skills; additional local language a plus.
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MBA or equivalent preferred.
Key Competencies
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Strategic growth mindset
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Analytical & data-driven problem solving
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Experimentation and agility
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Deep consumer & driver empathy
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Leadership and cross-functional collaboration
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Strong storytelling and brand-building sense
О компании «GREEN AND SMART MOBILITY KAZAKHSTAN»
As part of the Vingroup ecosystem, GreenSM (GSM) leverages strong synergies across technology, electric vehicles, and infrastructure to accelerate the adoption of sustainable mobility.
GreenSM is a strategic mobility platform within the Vingroup ecosystem, focused on accelerating the adoption of fully electric transportation. The company operates electric taxi and ride-hailing services powered by VinFast vehicles, aiming to deliver a high-quality, sustainable, and technology driven mobility experience. After strong growth in Vietnam, GreenSM is now expanding into Europe, starting with:
✓Kazakhstan ✓ Sweden ✓ The Netherlands ✓ Denmark ✓ Norway
This expansion marks a key milestone, as GreenSM brings its green mobility model into markets with high EV adoption and strong sustainability commitments.
