Senior Google Ads and E-commerce Performance Specialist
Описание вакансии
Key responsibilities
- Design and maintain end-to-end conversion tracking for Google Ads, Meta Ads and TikTok Ads.
- Implement consistent marketing and conversion events across Web, iOS, Android and backend systems.
- Ensure correct tracking of orders, delivered purchases, revenue and other funnel events.
- Configure and maintain integrations with GA4, Firebase, AppsFlyer, BigQuery and advertising platforms.
- Implement and maintain Universal Links, deep links, AppsFlyer OneLink and campaign parameters.
- Ensure compliance with iOS requirements, including ATT, AdNetwork and platform-specific attribution limitations.
- Implement server-side integrations such as Meta Conversions API and equivalent Google and TikTok solutions.
- Ensure proper event matching, deduplication, attribution and data quality.
- Support the transition from Bloomreach and the implementation of EvamX or another CRM and marketing automation solution.
- Build integrations between CRM, marketing automation, product, analytics and advertising systems.
- Implement monitoring that identifies tracking problems before they affect campaign performance.
- Maintain clear technical documentation of the complete MarTech setup.
Required experience
- Strong practical experience with mobile and web marketing measurement.
- Experience integrating advertising SDKs, APIs and server-side events.
- Knowledge of Firebase, GA4, AppsFlyer and BigQuery.
- Experience with CRM, direct marketing or marketing automation implementations.
- Experience with EvamX would be an advantage.
- Experience with platforms such as Bloomreach, HubSpot, Salesforce Marketing Cloud or comparable solutions would also be relevant.
- Ability to work across Growth, Product, Engineering and Data teams.
О компании «COMPETO LLC»
About Bir
Bir is Azerbaijan’s first fully integrated digital ecosystem and a part of PASHA Holding, the region’s leading investment group. The ecosystem unites top companies, products, and digital solutions across sectors such as finance, trade, transport, and more.
We are dedicated to supporting both individuals and businesses with simple, reliable, and innovative solutions. By introducing new services backed by our team’s expertise and professionalism, we are shaping new consumer habits and laying the foundation for Azerbaijan’s first true digital ecosystem.
Mission
To seamlessly integrate into the daily lives of every citizen by offering innovative digital solutions for consumers and entrepreneurs, and to contribute to Azerbaijan’s transition to an innovative economy.
Vision
We turn the difficult into the easy and make the impossible possible for everyone. By creating limitless opportunities, we inspire people to live with confidence and freedom.
Birmarket — Azerbaijan’s e-commerce leader
Birmarket is the country’s largest online marketplace, operating successfully for over 5 years. Every day, we serve thousands of customers with convenient and technology-driven services.
Our customer and partner base is rapidly expanding, reinforcing our leadership in the market.
With a team of over 1000 professionals, we are united by one mission: to make online shopping easier and more efficient while delivering top-quality service.
Why work with us?
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Professional growth opportunities
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Clear career development paths
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A professional and dynamic team environment
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Work-life balance
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Modern, comfortable working conditions
Join the Birmarket family — contribute to our success and grow with us!