Senior Paid Social and E-commerce Performance Specialist
Описание вакансии
Purpose of the role
Own transaction-focused Meta and TikTok campaigns across prospecting, remarketing and catalog sales.
Key responsibilities
- Manage Meta and TikTok campaigns using product catalogs and native platform events.
- Build separate prospecting and remarketing campaign structures.
- Create audiences based on product interactions and native platform events rather than relying only on CRM exports.
- Configure campaigns using the correct Web and App destinations.
- Work with Universal Links, deep links, app events, Meta SDK, Conversions API and TikTok tracking.
- Optimize campaigns toward delivered purchases, GMV and unit economics.
- Build and evaluate creative, audience, product and offer experiments.
- Understand how upper-funnel prospecting contributes to later conversions.
- Identify incorrect campaign settings, permissions, events or audiences and take ownership of resolving them.
- Report performance using spend, delivered GMV, ROAS and cost per delivered purchase.
- Work closely with Design & UX, Growth Merchandising, Analytics and the MarTech Engineer.
Required experience
- Strong hands-on Meta Ads and TikTok Ads experience in e-commerce.
- Experience with catalog sales, dynamic product ads, prospecting and remarketing.
- Understanding of app and web conversion tracking and attribution.
- Experience optimizing campaigns toward sales and revenue.
- Ability to evaluate campaigns using commercial results rather than platform metrics alone.
- Strong analytical thinking and willingness to challenge incorrect assumptions.
О компании «COMPETO LLC»
About Bir
Bir is Azerbaijan’s first fully integrated digital ecosystem and a part of PASHA Holding, the region’s leading investment group. The ecosystem unites top companies, products, and digital solutions across sectors such as finance, trade, transport, and more.
We are dedicated to supporting both individuals and businesses with simple, reliable, and innovative solutions. By introducing new services backed by our team’s expertise and professionalism, we are shaping new consumer habits and laying the foundation for Azerbaijan’s first true digital ecosystem.
Mission
To seamlessly integrate into the daily lives of every citizen by offering innovative digital solutions for consumers and entrepreneurs, and to contribute to Azerbaijan’s transition to an innovative economy.
Vision
We turn the difficult into the easy and make the impossible possible for everyone. By creating limitless opportunities, we inspire people to live with confidence and freedom.
Birmarket — Azerbaijan’s e-commerce leader
Birmarket is the country’s largest online marketplace, operating successfully for over 5 years. Every day, we serve thousands of customers with convenient and technology-driven services.
Our customer and partner base is rapidly expanding, reinforcing our leadership in the market.
With a team of over 1000 professionals, we are united by one mission: to make online shopping easier and more efficient while delivering top-quality service.
Why work with us?
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Professional growth opportunities
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Clear career development paths
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A professional and dynamic team environment
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Work-life balance
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Modern, comfortable working conditions
Join the Birmarket family — contribute to our success and grow with us!