Brand Specialist( KT&G GLOBAL KAZAKHSTAN (КЕЙ-ТИ-ЭНД-ДЖИ ГЛОБАЛ КАЗАХСТАН) )

Описание вакансии

компания "kt&g global kazakhstan (кей-ти-энд-джи глобал казахстан)"

kt&g global kazakhstan is excited to welcome a professional to join our dynamic team in almaty! if you’re passionate about making an impact and growing your career, this opportunity is for you.

what you’ll be doing

• brand strategy development: lead the development and execution of brand strategies aligned with the company's objectives and market needs; utilize research findings to refine brand positioning, messaging, and unique selling propositions to meet market needs effectively.

• new product launch: launching preparation plan based on market trends and consumer insights. monitor market development, consumption trends, the competitive scenarios, to identify new opportunities and new trends; manage the development of the product and packaging design/naming based on hq brand group guidelines, best practices, and market dynamics; support in preparation of sales projection data and forecasting by sales planning.

• pricing strategies: prepare pricing strategies considering market conditions and consumer perception; analyze pricing data, trends, and competition to recommend pricing adjustments for existing and new products.

• market research and analysis: analyze market data to identify trends, opportunities, and risks; perform descriptive, comparative, trend, and correlation analyses; create reports, dashboards, and presentations; maintatin dwh information (skus, pricing, market share).

• field brand quality control: spend 2 days/week collecting consumer feedback in-store and in public locations; evaluate product reactions, posm effectiveness, and purchasing behavior; prepare insights and reports.

what we’re looking for

• hard & soft skills: experience with nielsen and other market reports; packaging & product concept evaluation; dashboard/report creation (excel, power bi, or similar); cross-functional collaboration.
• english proficiency: upper-intermediate or fluent.
• education: higher education degree required.

working conditions

• full-time position.
• standard working hours: 08:00–17:00.

what we offer

• annual merit increase
• performance-based annual bonus
• health insurance & social insurance
• monthly meal and mobile compensation
• two additional paid sick leaves days

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