About GSM Kazakhstan GSM Kazakhstan is a member of Green and Smart Mobility (GSM), a pioneering technology-driven transportation company committed to promoting ...
Marketing specialist ATL
Описание вакансии
A large international company is looking for a Marketing Specialist (ATL).
This role is ideal for a marketing professional with strong expertise in ATL marketing, media planning, and integrated advertising campaigns. The successful candidate will be responsible for planning and executing impactful ATL campaigns, coordinating with creative and media agencies, optimizing marketing performance, and strengthening brand awareness through effective multi-channel communication.
Key Responsibilities
- Plan and develop advertising campaigns with a focus on ATL activities and Digital marketing;
- Develop campaign strategies and ensure effective execution across online and offline channels;
- Prepare clear and creative briefs for agencies and designers to ensure accurate representation of the Company’s products and services;
- Manage media planning and placement for outdoor advertising, radio, digital advertising, and other promotional channels;
- Test various advertising tools and conduct A/B testing to optimize campaign performance;
- Analyze campaign effectiveness, monitor KPIs, and prepare performance reports;
- Apply optimization and automation tools to improve campaign efficiency and results;
- Collaborate with agencies and designers to develop creative concepts and marketing materials;
- Utilize content marketing approaches and effective messaging techniques to support brand communication.
Requirements
- Higher education in Marketing or related field;
- Minimum 3 years of experience in ATL marketing, media planning, and Digital marketing;
- Strong understanding of planning, execution, and performance analysis of ATL and Digital campaigns;
- Experience in developing advertising campaign strategies and launching Digital 360 campaigns;
- Experience working with agencies and designers, including preparation of creative briefs;
- Strong creative and critical thinking skills with the ability to evaluate ideas and marketing concepts objectively;
- Understanding of content marketing and effective communication/message-building techniques;
- Experience in testing offline/online advertising tools, conducting A/B testing, and optimizing campaigns and creatives;
- Strong analytical and systematic thinking with the ability to collect, analyze, and interpret statistical data and prepare reports;
- Advanced knowledge of Google Ads, Yandex Direct, myTarget, campaign analytics, forecasting, and post-campaign analysis;
- Fluent Kazakh, Russian, and English languages are mandatory;
- Copywriting skills and ability to create effective marketing texts;
- Strong written and verbal business communication skills;
- Team player with strong interpersonal and stakeholder management skills.
Метки
О компании «Smart Solutions Personnel»
Smart Solutions — международный провайдер HR-услуг и аутсорсинга бизнес-процессов, работающий в 8 странах: Казахстане, Узбекистане, Кыргызстане, Азербайджане, Украине, Польше, Грузии и ОАЭ.
Наши достижения:
• 10 000+ сотрудников задействованы в аутсорсинговых проектах.
• 500+ клиентов доверяют нам как на локальном, так и на международном рынке.
• 150000+ собственная база кандидатов
Основные направления деятельности:
• Профессиональный поиск и подбор специалистов.
• Массовый подбор персонала для крупных проектов.
• Тестирование и оценка кандидатов.
• Международный рекрутинг.
• Обзоры заработных плат и компенсаций.
• Выведение персонала из штата компании (аутстаффинг).
• Лизинг и аутсорсинг линейного персонала.
• Расчет заработной платы.
• Предоставление временного персонала.
• Аутсорсинг бухгалтерского и налогового учета.
• Кадровое делопроизводство.
• Организация охраны труда.
Для соискателей и работодателей:
Если вы ищете новые карьерные возможности или эффективные решения для управления персоналом, Smart Solutions станет вашим надежным партнером.
Smart Solutions — это опыт, надежность и доверие сотен компаний по всему миру. Давайте достигать целей вместе!
